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Notes from measuring AI answers
What we learn running shopping questions against ChatGPT, Perplexity, Gemini and Claude — and practical guides to the channels merchants keep asking us about, starting with advertising inside ChatGPT itself.
Latest · Measurement
Which software tracks brand mentions inside ChatGPT answers? A buying guide
Software that tracks brand mentions inside ChatGPT answers is called an AI visibility tool. What it should measure, how engines and citations differ, and the questions to ask any vendor before you buy.
- Software that tracks brand mentions inside ChatGPT answers is called an AI visibility tool: it asks ChatGPT the buying questions your shoppers ask, stores every answer, and counts how often you are named, where you rank, and who is named instead.
- One answer is not a measurement. ChatGPT can answer the same question differently twice, so a useful tool asks repeatedly and reports the pattern.
7 min readYoussef Abolatta
Read the noteFundamentals
What AI visibility is, how an answer gets assembled, and where it stops behaving like a search result.
ChatGPT Ads
Paid placement inside the assistant: how the Ads Manager works, what an ad is made of, what it costs, and how to make one perform.
- ChatGPT Ads10 min
How to advertise on ChatGPT in 2026: a complete guide
Advertising inside ChatGPT runs through OpenAI's Ads Manager, not through the chat window. The account, the eligibility check, the four parts of an ad, and what to measure once it is live.
اقرأ بالعربية - ChatGPT Ads11 min
How to create an ad on ChatGPT: a step-by-step guide for 2026
The build itself, with e-commerce in mind: what you need before you start, how a campaign is structured in Ads Manager, and what a headline, body, logo and landing page have to do together.
- ChatGPT Ads14 min
How to optimise ChatGPT ads for maximum impact in 2026
Optimising for context and intent rather than keywords: finding what people actually ask, writing context hints that match those conversations, and reading CTR and conversions in Ads Manager.
- ChatGPT Ads10 min
How much does it cost to advertise on ChatGPT in Egypt?
There is no single published price. What the reported CPC and CPM figures actually say, how the two pricing models differ, and how to set a budget in Egypt without relying on one number.
اقرأ بالعربية
Measurement
How answers are collected, counted and kept honest — and which numbers are worth believing.