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Notes from measuring AI answers

What we learn running shopping questions against ChatGPT, Perplexity, Gemini and Claude every day — and what merchants can do about it.

11 August 2026
What is AI visibility? And how is it different from SEO?
When shoppers ask ChatGPT instead of Google, ranking on a results page stops mattering. What matters is whether the answer names you. Here is what AI visibility means, how it is measured, and why it is not SEO with a new name.