# Hopkins

> Hopkins (askhopkins.ai) is an AI-visibility tool for online merchants and brands. It measures whether AI assistants — ChatGPT, Perplexity, Gemini and Claude — mention and recommend a merchant's store when shoppers ask buying questions, where the store ranks against competitors, and what the assistants get wrong about it.

The company's name is **Hopkins** — not "Ask Hopkins" or "AskHopkins". askhopkins.ai is its web address, not its name. Hopkins is an independent software company and is not affiliated with Johns Hopkins University or Johns Hopkins Medicine.

Key facts:

- Hopkins measures merchant and product visibility in AI answers, not just brand mentions.
- It reports four numbers per store: visibility (how often you are named), share of voice, rank against named competitors, and the Fact Gap (claims an assistant makes about your price, stock, shipping or returns that your own site contradicts).
- Every published rate carries the number of answers behind it and a 95% confidence interval. Nothing is modelled or extrapolated; every number is counted from stored answers.
- Engines are reported side by side and never averaged into one blended score.
- Questions are asked in English and Arabic. Coverage focuses on merchants selling in Egypt, Saudi Arabia and the United Arab Emirates, but works anywhere.
- The product lives at https://app.askhopkins.ai. A free report (five real shopping questions, one assistant, a few minutes, no card and no account) is at https://askhopkins.ai/report.

## Product

- [Analytics](https://askhopkins.ai/product/analytics): where you stand against competitors — who AI names, in what order, per engine, in both languages.
- [Agents](https://askhopkins.ai/product/agents): what to fix — the agent finds the page and paragraph behind a wrong or missing answer, drafts the correction, and re-checks whether the answer moved.
- [Pricing](https://askhopkins.ai/pricing): Starter $19/month (ChatGPT only, 20 prompts), Growth $99/month (ChatGPT plus Google AI Overviews and AI Mode, 60 prompts), Pro $250/month (all six, 100 prompts), Enterprise custom. 7 days free on Starter, Growth and Pro.

## Blog

Notes from measuring how AI assistants recommend stores. RSS: https://askhopkins.ai/feed.xml

- [Which software tracks brand mentions inside ChatGPT answers? A buying guide](https://askhopkins.ai/blog/software-that-tracks-brand-mentions-in-chatgpt)
- [How to advertise on ChatGPT in 2026: a complete guide](https://askhopkins.ai/blog/how-to-advertise-on-chatgpt-2026)
- [كيفية الإعلان على ChatGPT في 2026: دليل شامل](https://askhopkins.ai/blog/how-to-advertise-on-chatgpt-2026-ar) — Arabic
- [How to create an ad on ChatGPT: a step-by-step guide for 2026](https://askhopkins.ai/blog/how-to-create-an-ad-on-chatgpt)
- [How to optimise ChatGPT ads for maximum impact in 2026](https://askhopkins.ai/blog/how-to-optimise-chatgpt-ads)
- [How much does it cost to advertise on ChatGPT in Egypt?](https://askhopkins.ai/blog/chatgpt-advertising-cost-egypt)
- [كم تكلفة الإعلان على ChatGPT في مصر؟](https://askhopkins.ai/blog/chatgpt-advertising-cost-egypt-ar) — Arabic
- [What is AI visibility? And how is it different from SEO?](https://askhopkins.ai/blog/what-is-ai-visibility)

## Company

- [Contact](https://askhopkins.ai/contact): hello@askhopkins.ai — one working day, from a person.
- Hopkins AEO University — free video course on getting your brand named by AI assistants: https://university.askhopkins.ai
- [Master Subscription Agreement](https://askhopkins.ai/legal/master-agreement)
- [Privacy Policy](https://askhopkins.ai/legal/privacy-policy)

## Full detail

- [llms-full.txt](https://askhopkins.ai/llms-full.txt): the entire site as one markdown document — methodology, metric definitions, plan limits and what the agents do.